A Brazilian epidemiologist noticed obesity rising fastest among poorer Brazilians and began classifying foods by how industrially they were made, creating the NOVA system and the category ultra-processed food. A large body of research links it to many harms, and a 2019 NIH trial found about 500 extra calories a day. Whether processing itself is to blame remains unsettled.
Whether processing itself harms health, independent of sugar, salt and fat, is genuinely unsettled. Critics call NOVA's top category subjective and the observational evidence confounded by income, and scientists disagree whether the evidence justifies policy yet.