For forty years diet fads followed one arc: a simple promise, explosive spread past the evidence, then collapse. Low-fat gave way to Atkins, which went bankrupt, then South Beach, gluten-free, paleo, keto and fasting. Meanwhile the government kept redrawing its own picture of the ideal meal, from the pyramid to MyPlate.
Whether the low-fat era caused the obesity surge is a leading hypothesis but not settled. Controlled trials find little durable advantage for any branded diet, though partisans dispute the designs, and keto's fade may mean collapse or normalization.