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Eat Real Food? Nutrition Advice · Episode 6 of 9 · 21 min

Fad After Fad — The Diet-Trend Cycle

For forty years diet fads followed one arc: a simple promise, explosive spread past the evidence, then collapse. Low-fat gave way to Atkins, which went bankrupt, then South Beach, gluten-free, paleo, keto and fasting. Meanwhile the government kept redrawing its own picture of the ideal meal, from the pyramid to MyPlate.

Who's who

Timeline

  1. 1972Atkins publishes Dr. Atkins' Diet Revolution, seeding the low-carb idea
  2. 1992USDA releases the Food Guide Pyramid
  3. April 2003Robert Atkins dies; the brand keeps selling
  4. August 1, 2005Atkins Nutritionals files for Chapter 11 bankruptcy
  5. June 2, 2011USDA and HHS launch MyPlate
  6. January 2019Google search interest in keto peaks

Still debated

Whether the low-fat era caused the obesity surge is a leading hypothesis but not settled. Controlled trials find little durable advantage for any branded diet, though partisans dispute the designs, and keto's fade may mean collapse or normalization.

fad dietsatkinsketomyplatelow-carbdietary guidelines
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