AndroGel, approved in 2000, had a small market until its maker rewrote the disease as 'Low T', a phrase with no diagnostic threshold. An unbranded awareness site and a self-scoring quiz helped US testosterone sales climb from about $324 million in 2002 to roughly $2 billion in 2013. The FDA later found about a quarter of men prescribed testosterone in those years never had their levels tested.
The exact origin and date of 'Low T' are not documented in a corporate record, and the 2014 cardiovascular signal was contested at the time. Whether influencer culture drove the post-2021 prescribing rise is an unproven link.