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Replacement Therapy · Episode 3 of 8 · 24 min

Is It Low T?

AndroGel, approved in 2000, had a small market until its maker rewrote the disease as 'Low T', a phrase with no diagnostic threshold. An unbranded awareness site and a self-scoring quiz helped US testosterone sales climb from about $324 million in 2002 to roughly $2 billion in 2013. The FDA later found about a quarter of men prescribed testosterone in those years never had their levels tested.

Who's who

Where it happens

Timeline

  1. 2000FDA approves AndroGel
  2. 2002'Low T' enters use; US testosterone sales about $324 million
  3. 2013Sales peak near $2 billion
  4. March 2015Class-wide label change adds a cardiovascular warning
  5. September 2018About 4,200 lawsuits settled on undisclosed terms
  6. February 28, 2025FDA removes the cardiovascular boxed warning class-wide

Still debated

The exact origin and date of 'Low T' are not documented in a corporate record, and the 2014 cardiovascular signal was contested at the time. Whether influencer culture drove the post-2021 prescribing rise is an unproven link.

low tandrogelpharmaceutical marketingdisease mongeringtestosteronefda
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