Bhutan declared in the 1970s that Gross National Happiness mattered more than gross national product, but its story has a hard shadow in the 1990s expulsion of the Lhotshampa. The finale tours alternatives, from the Human Development Index to New Zealand's Wellbeing Budget, finding they converge on relationships, trust, health, freedom and purpose. The conclusion: best was never measured, only assumed.
Who's who
Jigme Singye WangchuckFourth king of Bhutan, credited with the Gross National Happiness phrase
1972Conventional date of the Gross National Happiness coinage
1988Crackdown begins; roughly 90,000 to 110,000 Lhotshampa flee or are expelled by 1993
1990Human Development Index debuts
2008Bhutan's constitution enshrines Gross National Happiness
May 2019New Zealand's Wellbeing Budget
2023Kahneman, Killingsworth and Mellers resolve the money-and-happiness dispute
Still debated
The 1972 coinage date is canonical but best documented only from 1979. Bhutan's government disputes the Lhotshampa numbers and characterization, claiming many were illegal immigrants, which UN refugee data reject. Whether New Zealand's experiment failed is debated, and the money curve beyond high incomes remains open.