The Equal Rights Amendment sailed out of Congress in 1972 and was dead within ten years, defeated overwhelmingly by women. Phyllis Schlafly's kitchen-table organizing, The Total Woman, Bill Gothard's arena seminars, the Houston conference of 1977 and Concerned Women for America make up the counter-revolution, presented at full strength and then audited.
Whether Schlafly defeated the ERA or the amendment's shrinking legal payoff doomed it is argued. The rescissions' legal validity was never adjudicated, so the ERA is called dead as politics but disputed as law, and rally and membership numbers are movement-reported.